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It's like a real estate on the wrists. Hi everyone, I am very excited to be here with Sophia Chang. Thank you so much for being with us today. Thank you, Thomas, for having me. It is my first time that I come at the show. I was very impressed, so congratulations. Thank you. We have a platform, Watch DNA, that we try to educate people about all the brands. And basically, we launched a little bit more than a year ago. And we have uh I will say around 350 brands listed now. But for the last few months, we have been receiving a lot of inquiries about hey, I have a traditional brand, but I also want or have a smartwatch, for example. What should I buy? We actually started to add a smartwatch component on our site. Oh good. Because the idea is, and I was talking to uh a gentleman from Switzerland a long time ago. I asked him the question, what do you think about smartwatches and all these brands? His feedback was listen, I love them, and I was like, Oh, that's great. Why? It's like for me, it's like a real estate on the wrists. Meaning, a lot of people in that new generation they don't wear anything on the wrists. So when they put a smartwatch on the wrists, that give them the option to get used to of having something. And so a lot of people now they have both they have smartwatches and transhes. So why being uh blind? You know, I really like it. And also something that I very enjoy is learn and discover new brands. Like we are obviously on the tracial level, and uh you know the automatic and the quartz and the more traditional brands. There is obviously a lot of brands that people know, and now we see this wave of independent brands, micro brands, yes, and it's a big presence here. There's a lot of independent the Swiss uh Pavillon, which is great, a lot of independent, France Class well, with a lot of independent brands from France, but I also discovered a lot of Chinese brands that I had no clue about, and I loved it, and you know, discovering the movement, the components. So, congratulations to you for putting that together. I'm so glad and fulfilling to hear that you really uh go into detail of the uh looking at the show and also really come up with your own uh observation and insights into our show, which I'm I I feel very uh very good. One question that I had for you regarding the show and regarding obviously the mission of Uniw Position. How do you see the show was for the last few years? What's the future? What's the next few years coming? A big question. Yeah. Let me do a little bit of background. Yeah, the Hong Kong Watch and Club Fair has come a long way. Okay. So it is now entering its 44th edition. Yeah. Meaning that it has been uh first launched in the past uh century. But then we have a new element into it, which is on the third floor. This uh hall, which is called a salon de Tyre. From the beginning, it's a very, I would say humble beginning of uh because what Hong Kong is good at is at that time is the light consumer industries, including the watches and clocks. We are the world's second largest exporter in terms of watches and clocks, only second to Switzerland. Yeah, maybe Swiss watches are more uh valuable in terms of the value, so that's why. But in terms of volume, Hong Kong is really big. And then we are also the second largest importer of watches and clocks, only second to USA. Okay. So you can also know that's such a small city, so we are second in the world, both in both in terms of exports and imports. So in the beginning, uh 40 some years ago, we launched this Hong Kong Watch and Clock Fair together with two other local watch and clock associations, namely the Hong Kong Watch and Clock Manufacturers Association and the Hong Kong Federation of Watch Trade Industries. We have developed into, I would say, the world's largest uh watches and clocks fair in terms of the number of exhibitors and also in terms of the countries that participated. Hong Kong is uh strategically located south of China, meaning that across the border of Shenzhen, we have already a lot of manufacturing base, production base. We moved there since um the uh late 1980s. Okay. So that's why um, in terms of cost, uh in terms of efficiency, manpower, we uh get both uh the get the best of both worlds. Yeah, because we are one country, two systems. Uh I was also very pleased to be part of some conversation that you invited some of the people from the industry from Switzerland, from France, from Japan, from you know, but I was very interested to hear about different data from different countries that I'm not that familiar with, right? And obviously, China is a very big market and is a very, you know, is one of the leaders in the in the watch industry. It was very interesting to learn from that. All these different associations, watches and clocks associations from different parts of the world, as you name it, all these uh key manufacturers, uh I mean uh key uh leaders of the watch and clock industries, countries, they all gather here every year to attend the International Watch Forum where they share latest statistics and uh their market trends. We're talking about the watch and clock firm, but something that I really enjoy as well is that your organization works with a lot of different industries, right? So, what will be maybe a similarity or the difference between watch and clock and other you know industry that you also host here? For uh HKTDC, the Hong Kong Trade Development Council, we organize some 30 30-some international exhibitions every year. So every month, actually, we have uh quite a number of trade shows and sometimes public shows as well. For us, TDC, for example, the Salon de Time this year has been uh concurrently held not only with the Watch and Clock Fair downstairs, but also with the center stage. We try to gather some similar lifestyle level uh sectors to um create a synergy for the both the buyers nowadays, for example, department stores, importers, and uh even the e-commerce platforms, they are looking for lifestyle products in general. Yeah, meaning that watches and clocks, of course, and also the fashion. So that's why it creates a lot of attraction for the buyers and visitors to come. What can we expect for next year? We have been introducing some ESG leaf on the booth, meaning that we know that the buyers and even the consumers want to know more about whether the products they are putting in. Where does it come from? Yeah, where does it come from? Yes, also notice that a lot of uh watch components and products and even leather straps are now using more and more environmentally friendly materials. So that now, starting from this year, we are already giving some 30 uh green leaves to the exhibitors on their on their fascia. Yeah, we are expecting more to come for next year. Listen, thank you so much. Thank you. Congratulations again and good luck for the new uh new year position. Thank you. Thank you so much, guys. Hopefully, you enjoyed uh the chat with uh Miss Chang and uh thank you again for having us. Call me Sophia, and thank you. Sophia, all right, I appreciate it.