WatchDNA | Where Time Connects Us All

Shaping the Future of Watchmaking with Grigor, Head Watchmaker & Service Ops Director, Birks

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0:00 | 4:34

Becoming a Watchmaker: Inside the Secret Luxury World of Maison Birks

What does it actually take to become a luxury watchmaker? We are on location at an exclusive watch show in Laval/Montreal sitting down with Gregor, the Head Watchmaker and Director of After-Sales Service at the legendary Canadian luxury institution, Maison Birks.

In this video, Gregor shares his journey starting from the National Watchmaking School of Canada (École nationale de l'horlogerie) to landing a career leading watch restorations and customer care for the finest international luxury watch brands in Canada.

We dive deep into the current state of the horology industry, addressing the critical shortage of certified watchmakers, and why professional servicing is essential to preserve timepieces as multigenerational family heirlooms. Gregor also opens up about passing down the passion for collecting to his own son, and the bright future ahead for watchmaking education in Canada.

If you are passionate about mechanical movements, luxury horology history, or are considering a career in precision micro-mechanics, this expert interview is a must-watch!

Learn more about luxury movements and timepieces at WatchDNA.com/Watchmaking

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Special thanks to Grigor for sharing his time and perspective.

0:00 - Introduction: The Passion for Horology Stories
0:32 - The Growing Canadian Watch Community in Montreal
0:58 - Meet Gregor: Head Watchmaker at Maison Birks
1:32 - The Global Shortage of Professional Watchmakers
2:01 - Why Luxury Watch Servicing & Maintenance Matters
2:43 - Passing Watches Down as Family Heirlooms
3:24 - Future Upgrades to Canada's National Watchmaking School
4:05 - Outro & Where to Learn More

#Watchmaking #MaisonBirks #WatchDNA #Horology #WatchCollector #LuxuryWatches #WatchRepair #MontrealWatchShow #Timepiece #IndependentWatchmaking #FamilyHeirloom

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