WatchDNA | Where Time Connects Us All

Discovering March LA.B in Paris | Retro-Inspired French Watchmaking

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0:00 | 7:19

Inside the Secret Paris Boutique of France’s Most Stylish Watch Brand! (March LA.B AM2 Review)

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We are taking you inside the stunning March LA.B flagship boutique in Le Marais, Paris, for an exclusive hands-on look at one of France's most stylish independent watch microbrands. Known for their radically striking 1970s retro-futuristic aesthetic, March LA.B blends French style with classic Californian surf culture vibes.

In this video, we sit down to discuss the 14-year history of the brand, explore their unisex design philosophy, and get a hands-on review of their signature square-shaped watch line: the March LA.B AM2. From trying on the sleek new 41mm AM2 GMT automatic watch with its four-hand layout, to exploring the AM2 Slim (36mm) and their dedicated women’s collection (Lady Mansart and Lady Monarch), we break down why these luxury timepieces are catching the attention of collectors worldwide.

If you love unique independent watchmaking, vintage-inspired case profiles, and microbrands pushing design boundaries, this hands-on boutique tour is a must-watch!

Learn more about the collection over at WatchDNA.com/MarchLab

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0:00 - Unboxing & Trying on the March LA.B AM2 GMT 
1:02 - The History of March LA.B: From Biarritz to Paris
1:40 - Global Expansion & After-Sales Service
2:12 - Nostalgic Parisian Memories in Le Marais
2:42 - Exploring the AM2 Shaped Watch Collection
3:15 - Unisex Philosophy & Dedicated Ladies' Watches
3:55 - Annual March Artistic Collaborations
4:18 - Where to Find March LA.B in Paris & Wrap Up

#MarchLAB #MarchLABAM2 #FrenchWatches #IndependentWatchmaking #WatchReview #Microbrands #LuxuryWatches #MensWatches #WomensWatches #BoutiqueTour #ParisFashion #Watches #WatchCollector #GMTWatch #RetroFuturism

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