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Why would you only offer one color for women? Hey everyone, I am very excited here to be in Las Vegas with Abington from Abington Watches. Thank you for having us. Thank you for coming by. The whole idea of creating Watch DNA was to create a platform that we educate people about all watch brands available. First thing first, there's some people that might know about the brand and some people that might not know about the brand. Can you explain what's Abington? We build watches for women who do more. Our slogan, that's what we've been doing for 18 years. If you don't know about the brand, it's probably because we don't spend a lot of our time at watch events or jewelry events. We're going to air shows, we're going to dye shows, we're going to kind of the outdoor industry. Okay. Because all of our watches are purpose-built. They all have at least four other functions other than telling time. They're all water resistant, shock resistant, sapphire crystals. They're built to take a beating. We kind of hang out with those people that try to break their watches and don't wear a watch because of that. Okay. What made you decide one day? You're like a recoublement. I have to create a own range. I never wore a watch before I created my own watch. Okay. I was in my early 20s and I was learning how to fly airplanes at a Santa Monica airport. And after I got my private, I wanted a pilot's watch as like a gift, uh, you know, pat on the back, job well done. But for five foot six, a hundred pounds, you know, I did not fit any of the pilot watches that were out there. They just looked like grandfather clocks hanging by the wrist. Okay. So I reached out to all my girlfriends who also flew and said, what do we have? What's our options? They said, shh, nobody makes anything for women in the aviation industry because we're only 6% of the industry. And so I was like, okay, well, I still want a watch. Um, if I figured out how to make one, would you help me? And so they said, yeah, sure. And so my girlfriends helped me make the first two models, which are the Amelia and the Jackie, and the Jackie's still our number one seller. So let's uh guys, let's come and let's check some watches. It's got 64 stones around the bezel, it's a mother of pearl. It also has that flight computer that you would use when you are flying an airplane. Okay. Um, they call it a slide rule or an E6B. Uh as a pilot, I don't normally use it anymore with the airplanes that I fly, but I do use it when I go internationally because it will convert currency. Got three different watches. It's uh with a white dial and a leather band. Uh on the left, you have the Amelia. Uh, that was also one of our first styles. That's a GMT with a Rhonda movement. Yeah. Uh, and then in the center there is the Jordan. The Jordan in Champagne, it just came out. It's our intro to the race world. And then the Catherine over here, which has a very unique inner chapter ring with that alphabet. It's something that they use in flying. So if you're a pilot, you would know exactly what that was. And if you weren't, then uh you just use it to remember names of people. So this watch, we only made 40 of this particular watch. Okay. And uh it comes in uh this awesome case. I love this. Around the tachy meter, you see the words Las Vegas. So that was something that's kind of a uh tip of the hat to the city. Yeah. And then on the case back, it has in uh that old Vegas sign that you see that everybody takes pictures next to, it says it's time to race. And then, of course, in the dial, it has it simulates what uh the track looks like. Not necessarily the Formula One track here in Las Vegas, but just a race track. I will show you the Elise, and the Elise is probably, at least right now, our number one seller. Our customer is primarily women. Yeah. So because that's who we're marketing to. So uh I'd say we have about 90% women who wear the brand and about 10% men. This watch here is 33 millimeters, also has a Rhonda GMT movement in it. It has a third bezel, like a third chapter ring that has a third time zone. So you see this crown right here about four o'clock. Just twist it. You don't need to pull it out, and you can rotate another time zone. So, how did you learn how to make watches and by yourself? Did you do some classes or how the A lot of it was self-taught. Okay. Because I've I've obviously hired watch techs and repairers to help with after sales service. Yes. Um, so I pick up a lot of things from them. Okay. And then it was a few years ago during this event, JCK Couture, that you guys are out here for, that the American Watchmaker Clockmaker Institute came over and did a class with my team and I. I will never make a quartz-operated dive watch. Okay. I never want to break that water seal to change a battery. So anything that we ever make and for the dive world or for the water world, it's always going to be automatic. Okay. However, with the aviation and the racing, they need precision of time all the time. So if I'm in the clouds, as they say when you're flying in the soup and I have 37 seconds until I have to turn a certain heading, I cannot be 38 or 36. It has to be 37. So for aviation styles and day and racing styles, I will use quartz. And I know that's a sticking point with some of the the watch community, like, oh, I only want automatic on a pilot's watch or this and that. Well, as a pilot, I do want precision. And I will always get precision with a quartz more than a nadia. This here, though, is my favorite dive watch. So we came out with this one a few years after Marina. It's called Nadia. Notice how long the strap is. That's where you can fit over a wetsuit or a good 100%. But then look at the back of it. It's a full 9-inch 23 centimeter ruler. Oh, very cool. So cool detail. Super fun. This watch here has the best story. This watch here is called the Wasp Watch. It comes in three colorways. Uh, and it is made in honor of the women Air Force Service Pots from World War II. These women did all the non-combat flying. Okay. So what that means is they were faring airplanes, they were teaching the men how to fly them, they were picking them up from the factories, and then they were delivering them to bases. So there's even a thing where they would tow banners down the uh the back of the airplane and the men would practice shooting at them, like artillery practice. Anything that could free up the men to go to war, they did that kind of flying. The women Air Force Service pilots, there were 1,102 women who went through this program in this few years. Yeah. So we made 1,102 of these watches. In your opinion, how do you think you know the industry can empower more females, either as watchmakers or maybe senior executives in the watch companies? I think they should just listen to women. A lot of times watch brands will think that pink it and shrink it is the best idea to make a watch for women. Let's just make it small, make it pink, and try and sell it. And uh if you notice, there was not a lot of pink that I showed you. I can't say that blue may or may not be your favorite color, but it's not the only color that men want. So you want to have greens and browns and blacks and oranges and reds and different colors for men. Why would you only offer one color for women? Thank you so much for having us. Yes. I really enjoy uh, you know, first visiting the venue, uh, one of the first. We're very privileged, you know. I like that, I like that. And uh yeah, I'm I'm actually really really like the now that I see it, you know, it's always different when you see online a website, things like that. Something interesting, and I'm not sure for you, Brand Po, but in general, when I look at the the industry, 92% of watch is actually sold in person. So it's very important because it's an object that is it's a it's a feeling, as you say, you become a pilot and you wanted something for yourself as an achievement. And so it's very important. If it's a gift for yourself for somebody else, it's all about trying. And yes, you have the online component of people getting educated, and we're here at the online platform, but the whole idea is for people to come here and to you know meet with you and discover the passion. Come on in. Exactly. Right downtown, we're right in the arts district. Exactly. We'll be fully open here in just a few months. Okay, but at least right now we're by appointment. I mean, you guys were we we made an appointment, right? Yeah, so and then you're here. Yeah, yeah, yeah. So yeah, we're happy to host anybody that comes through. And you guys make sure if you want to learn more about the brand, watchdn.com slash habington. Yes, it is listed on the platform. Uh we had a little debt, but it is, so we're good. Um if you learn, yeah, if you can uh got all the information and we have the website, we have all the things, and uh we will also at one point put the store locator on all the stores that sells it so you can go to a store and try it yourself. Thank you again, and yeah, I'm uh very pleased to have meet you and uh thanks for the journey. Thank you, the Psalm. No problem, thank you. See ya later, guys.