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Hey everyone, I'm very excited here to be with Jean-Pierre from IceWatch. Thank you so much for having us. Thank you. We created a platform Watch DNA that we want to educate people about all the watch brands available. Some people might know about the brand, some people might not know about iWatch. Can you quickly uh explain to us what's IceWatch all about? IceWatch is a very accessible pricing and we like to play with different uh designs from the watch industry. Yes, very common one, uh useful, and so we can put our DNA. The DNA of ice is colorful, it's a silicone, and also as I explained to you, uh accessible price, always with a very high-level quality. Yeah, and I saw you have some obviously very classic, but we also have some sportive watches. Yes, and as a father, something that I really enjoy as well is the sports collections and the kids' collections. Yes, and something that was actually very interesting is that now you incorporate this Apple tag so you can actually see my kids where are they on my phone, right? If you know the tag technology from Apple, so we have the agreement for uh Apple to put the tag uh inside the watches so you can locate it, the the watches, where the watches with with your phone, with your Apple phone. Yeah, so it's a very uh totally novelties in the watch industry. And how did you have the idea of launching ice watch? From the beginning till today, I always try to find something for external uh like the color, like the silicone at first, the packaging, etc. Okay, and I try to mix together to create a new product. Let's show us around. What do you what do you have for us? The ladies at first, yeah, and uh for the ladies with the ice design. The ice design is that one. We bought the the design of the watches from the tree designer in Germany, and we play with that design. We have so many kinds of uh different kinds of watches. Okay, and after that we have a little bit more classic watches. Yeah, after that we have one for the smart watches, and we have uh smart watches for kids with fine mine and without fine mine, square and round. Yeah, so we have a lot of uh possibilities. Yeah, we have also the watches, smart watches for uh women, men, and more sporty, and no the totally new one, uh the Taka that uh the this is the name with a totally more fashion. And something that I'm also intrigued, I saw that you launch watch people as well, yes, uh, which is a Swiss made brand. Yes, yes. Can you explain to me a little bit about it? Yes, watch people is the Swiss made by ice watch. We use a colorful watch culture, yeah. And uh, and with that we can uh present different kinds of look like the watches that I wear. So you can feel that some uh inspiration, etc. Which one are your biggest market and where can we find a swatch? I know you have a boutique in Geneva. Yes, I have a boutique in Geneva in Marbella, but online we work very well, Amazon also, and also in uh more than uh 5,000 shops in the world. 5,000 locations. Yes, uh you can see my uh partner in Cambodia there, uh in Malaysia there, uh in uh also in uh in um uh Japan, but because we are we are in Hong Kong, but in Europe it's uh very well uh distributed. Listen, thank you so much for taking the time. Thank you, appreciate it. Yes, and uh you guys, if you want to learn more about the brand, make sure you go on watchna.com slash i swatch