SPEAKER_00 0:00

Greetings from the Cotu Show here in Vegas. I'm so excited guys because we are going to be featuring a heritage brand, Nivada Grantian, and I'm together with my colleague Tristan. Nice to meet you.

SPEAKER_01 0:10

How is the event going so far? The event is going very well. As usual, you know, in Las Vegas you don't have a lot of traffic, but the traffic is qualitative, so every everyone you see here, potential customers for us. So we're happy so far after two and a half days. We made some very good contacts, we opened some new doors. So that was the purpose to be here.

SPEAKER_00 0:29

Actually, guys, if you're starting out your first watch collection journey, Niva de Grantion is one of the heritage brands that you need to learn more and take a look at seriously. If you don't mind, Tristan, can I just ask about the brief history of the brand so that our audience gets to know this brand better?

SPEAKER_01 0:43

Okay. The brand is 100 years old this year, so 1926-2026. The brand has been very strong in the 60s, 70s, but really, you know, it distribution of the brand was in maybe 60, 70 markets. At the time, 60, 70s was difficult to be all over the places, you know. Today we have WhatsApp, we fly easily everywhere. But um, so it was a hard trick, and Nivada was among the biggest brands at this level of price, of course. Nivada was still a Swiss brand with affordable prices, and then in the 80s came the Hartz prizes, and Navada went bankrupt. We managed to rebuild the brand in 2020, restart the brand from zero, in fact, not from zero, because the amount of watches that had been sold and created in the past is just fantastic. Started the brand with the Chronomaster, we launched in 1963, we relaunched it in 2020, and it's a watch, it's 38mm, and that at the time was not revolutionary but was something different because the chronographs at the time they were more like classical chronographs. You couldn't dive, you couldn't swim, you couldn't do anything with it. You have to be very careful. This one you could dive 200 meters, and this one, this particular model, you can change the bezel. So it's very easy. You click the bezel, and then when you we have five different bezels, and when you want to change, you can change the bezel very easily.

SPEAKER_00 2:03

So there's a good amount of customization, so based on your you know preference and mode, you can just change the bezel right away.

SPEAKER_01 2:08

Exactly, and this is like 2200 uh US dollar return, so it's quite affordable. Swiss movement, Londero movement. So this is the first one we relaunched in uh in 2020. Then we came with the Antarctic, Antarctic Collection was launched in 1953, so it's a long time ago. It's a very important model and collection for us. This is like 25% of our business, and we have a lot of variety, different dives, different cases, but mostly between 35 to 38, automatic and winding. And this one is very particular. We launched it to celebrate the hundred years. It has a special uh additional movement, complication to the movement, the so-called movement, and we have an additional complication here with the penguins. So I can show you the penguins here, and when you wind the watch, you wind the watch, you activate the activate the penguins. So it's a small complication, it's fun, it's nice, but it's mechanical movement. So that collection is um selling for 1569, 1569 on straff and 200 more on Brussels. This is a very important model, the Antarctic, and this complication is a small complication, but it's a fun complication.

SPEAKER_00 3:16

And also, one important note, guys, it's uh equals to 25% of the Nibada sale, so it's kind of like one of the main driver models.

SPEAKER_01 3:23

Absolutely. And the other 25 or 20% of our business is the F-77. That collection is from the 75 and relaunched in 2023, very successful. We found out online, someone posted on Instagram, our Instagram. We found it, we liked it, we bought it from the guy from the side, and we decided to reproduce it. Okay, so this is a very good seller for us. It's called the F-77, and it's part of our main successes that we have in the brand. We have stone dyes, we have different dyes, different sizes.

SPEAKER_00 3:52

Just some for the remainder of the year, you kind of highlighted three important models for us. Yes. What are your plans for the remainder of the year? Do you have any hints for us? Any upcoming maybe models and any plans for the North American market?

SPEAKER_01 4:04

Yeah, we we have a lot of new things coming in because it's 100 years. We're gonna celebrate. So we have this first celebration with the penguins, but we're gonna celebrate as well with new movements, mostly the La Jou Perret that you will find in this collection, F77, that you will find in this collection, Super Antarctic. And we will have as well some La Jou Perret here in a special model, and we will have here as well in this collection some stone knives, beautiful stone knives in the 38mm Chrono Master. So this is coming towards the end of the year. We have as well a ladies' watch coming in, which is not something we created, this is a re-edition from the past from the 60s. Beautiful piece, not so expensive, below $1,000. So that is coming.

SPEAKER_00 4:45

Actually, guys, if you are looking for an affordable Swiss watch, and also since Nevada is celebrating its 100th year, I think it's a good time to buy one of your time pieces so that in your collections you have the celebratory uh models.

SPEAKER_01 4:57

Yes. What I would like to add is that Nevada was in the past a Swiss brand, affordable, and this is what we want to continue. So the range goes from $500 to $2,500. It's very affordable, not because it's not well done, it's very well done, it's Swiss made, but it's affordable because we have an organization that shortened from the time we manufacture the watch to the time you have the watch on the display, on the showcase with the retailers. So we keep that DNA, which is vintage, heritage, affordable watches, Swiss watches, and this is our DNA, and we want to continue like this.

SPEAKER_00 5:30

Guys, if you are curious to learn where you can buy any other time pieces, if you go to watchdna.com, you can learn more about the history of the brand, any articles that we have, and most importantly, the closest retail stores that are selling these time pieces. Twistan, that was nice meeting you. I hope that we are going to see each other in any of the upcoming uh watch events as well. And we hope to see you in Canada as well.

SPEAKER_01 5:50

Yes, I'm looking forward to it.

SPEAKER_00 5:52

Thank you so much.

SPEAKER_01 5:53

Thank you so much, thank you very much, and thank you.