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The Unique French Watch Brand Made from Italian Acetate! (Briston 2026 First Look)

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0:00 | 4:59

The Unique French Watch Brand Made from Italian Acetate! (Briston 2026 First Look)

Looking for a luxury timepiece that truly dares to be different? Live from the Time To Watches exhibition at Villa Sarasin in Geneva, WatchDNA host Thomas catches up with Marion from Briston Watches to explore their revolutionary approach to French horology design.

Founded in Paris, Briston is famous for integrating Italian cellulose acetate—the exact ultra-durable, warm-to-the-touch material used in high-end designer eyewear—into 95% of their watch collections. 

In this exclusive first look, Marion presents their latest 2026 novelties and iconic carryovers:
• The New Square Automatic: Featuring a refined British racing green guilloché dial paired with an Italian acetate cushion-shaped case, plus an elegant 30mm transparent pink acetate edition tailored for women.
• The Legend Diver Ocean (40mm): An unreleased automatic dive watch featuring a textured wave-pattern dial, high-intensity natural lume, scratch-resistant sapphire crystal, and an ultra-reliable Japanese Miyota automatic movement.

We also dive into Briston’s global retail strategy, discussing their flagship boutique in Paris, expansion across Switzerland and Asia following the Hong Kong Watch & Clock Fair, and upcoming showcases at Windup Watch Fair in the United States.

If you want a stylish, design-forward automatic watch with genuine character and accessible pricing, Briston is a brand you need on your radar!

Discover the full story of Briston and locate authorized luxury retailers near you at: https://watchdna.com/briston

Don't forget to LIKE, COMMENT, and SUBSCRIBE for more independent watchmaker interviews, trade show vlogs, and hands-on watch reviews

Video Timestamps
0:00 - Live at Time To Watches Geneva with Briston Watches
0:43 - The Parisian DNA: Handcrafted Italian Cellulose Acetate
1:08 - Where to Find Briston: Paris Boutiques & Global Expansion
1:54 - Hands-On: The New Square Automatic & British Green Guilloché Dial
2:31 - The 30mm Transparent Pink Acetate Ladies Collection
2:53 - First Look: The Legend Diver Ocean (40mm Miyota Automatic)
3:26 - Why Choose Briston? Standing Out in Modern Horology
4:13 - Upcoming Watch Events: Hong Kong Watch Fair & Windup US
4:52 - Outro: Exploring Briston on the WatchDNA Directory

#BristonWatches #WatchDNA #FrenchWatches #AcetateWatch #TimeToWatches #GenevaWatchWeek #MiyotaMovement #DiveWatch #MicrobrandWatches #LuxuryWatches #WatchCollector #Horology #AffordableLuxury

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